Bought this product as a first attempt to finish and assemble a guitar. For that purpose it is a great purchase.
I used a stain + oil finish on the guitar and it came out great looking. Beware! If you plan on staining, you have to do a LOT of sanding to get the woodfiller out. As for craftmanship the neck was really well done, dead straight and good fretjob with quite a nice feel to it.
The hardware is so-so, especially the trem is very lightweight. The electronics is quite a hassle as it barely fits in the routed cavity and the mics sounds pretty bad. However, the plug-in feature is great. Also note that some of the pre-drilled holes (mainly for bridge) isnt necessarily correct, so be prepared to make new ones.
You need some knowledge of how a guitar works, as the instruction manual wont help you one bit.
All in all, i would recommend this kit. Especially if you, like me, plan on upgrading the guitar bit by bit (hardware, electronics). If not, it is at least a fun project that will help you gain some knowledge in woodworking and guitarbuilding.