Use: Installs in an educational setting.
We have used this cable to install both ceiling mounted and 'traditional' speaker setups in a wide variety of situations, and found it to be of better quality than the more recognised brands.
More flexible than you'd expect, which is great for odd corners and tight bends encountered with installs.
Clarity and signal appears noiseless thus far (I've just tested with a full range EV EKX setup through a QU24 and was unable to detect any noise until reaching feedback levels of gain). Cuts cleanly and inner cores do not suffer from being brittle in the way cheaper cable can tend to be.
The only Con i think think of is there isn't a truly WHITE option, which would be perfect for installs (grey doesn't quite cut it!).