I am using this pedal in the front of my signal chain for creating soundscapes in combination with delay / reverb and for controlling my playing dynamics.
Pros:
The pedal feels very sturdy (metal chassis) and it uses a band-drive instead of using a string like competing products, which also makes it more reliable. The friction is adjustable with a screw, so you can set it to your preference. I prefer a rather loose setting. The range of the pedal and the volume curve suits my needs.
Cons:
The pedal is a bit bulky and takes up quite a bit of space on my pedal board. However, the product is also available in a smaller form factor.