Fat and high power humbucker sound. Sounds great!
It's fat and thick without being dull or dead/woody in the tone.
I used it in a basswood body guitar to replace the stock neck-picup along with a Tone Zone in the Bridge. Although aimed as a bridge picup (I think) it is not too sharp for a neck lead sound IMO. It sings and has the characteristic mid-richness similar to the Tone Zone and Air Norton's.
Pros
-Sound
-Looks (Gold looks classy!)
Cons
-Availability