This cable is comparable to the very expensive brands, it is flexible and easy to coil. It feels good in use, the thicker conductor size helps minimise power loss on longer cable runs i.e. over 15/20m especially at lower impedances such as 4 Ohm. Having used cheap eletrical flex as speaker cables years and years ago I can vouch that it's not worth the hassle, get this stuff instead! It looks good on stage and is incredibly hard wearing. I have also used this cable for installations and again it outperforms every other cable when it comes to price, it is easily as good as the van-damme equivalent