It's half the price compared to other racks of similar use (and a fraction of the cost of those that get fancy). It certainly isn't half the quality and value, as this one is pretty good for a basic storage unit. Some of its parts were quite dirty out of the box, due to the rough woodcuts, but the visible finishings, once everything is assembled (easy and straightforward directions to follow), look pretty nice and sturdy. Quite happy I got that!