The price seems high compared to some other stands available with the same capabilities but this one is half the weight of most others and also collapses down to a smaller transport size. As well as that, it's safer as there's no exposed gear finger-traps.
I run a one-man setup so other heavier wind-up stands I've used were much more difficult to work with. This one is ideal as it's possible to carry with one hand if needed, plenty of height to work with and doesn't require a long space during transport.