I'd read the hype, the reviews, the forums and watched the vids and, after a lot of consideration I pulled the trigger!
I thought all the claims about perfect finish and setup were a little optimistic but no. The finish was flawless, although being a matt finish, it was a little grainy in places. Nothing big enough to be seen but I could feel the odd speck under my fingers, now mostly disappeared after a few days playing. Setup was almost spot-on, just a slight sharpness on two strings but not enough to worry about until I do a string change and the action was just right. I haven't measured it yet but it plays very nicely! I usually play 9's and this guitar comes strung with 10's, but they suit it down to the ground so I may keep them.
The Roswell P90 pickup is a revelation. There are a huge range of tones available and the sounds I'm getting from a modified Fender Champion 600 range from very sweet and clean to dark and gnarly at the turn of a knob. I haven't opened it up, either sonically or physically so I can't speak for its performance through a larger amp or comment on pot and capacitor values but they seem very well matched.
Fit and finish is exceptional for the price with a nice thick pickguard, well finished frets, good tuners and a general air of quality.
Even though this guitar is a fantastic buy I do have some gripes. There are some sharp edges on the bridge which are a bit uncomfortable when hand muting. Similarly the fretboard side of the nut can dig in to your hand during certain open chords. Both of these are small niggles which can be easily sorted though and don't really detract from what is an excellent guitar at any price.